2022
Children's medicine offering a gentle, effective remedy for cough, sore throat, and cold symptoms, available in four kid-friendly flavors.
Social Media Design
Social Media
Presence
For the Propodez project, I was responsible for shaping the social media presence with a focus on trust, clarity, and parent-friendly visuals. The goal was to educate caregivers about the product’s benefits, key symptoms it targets, and its range of appealing flavors, ensuring it feels approachable, safe, and easy to integrate into a child’s routine. This strategy helped build a warm and informative presence that reassures parents while engaging younger audiences through vibrant, age-appropriate content.
Motion
Graphics
To enhance engagement and clarity, we created motion graphics that brought the Propodez message to life - visually explaining symptom relief, usage instructions, and flavor options. These animations made key product information easily digestible for parents while keeping the tone light and child-friendly.
Tailored Approach
Our approach to Propodez’s social media presence successfully reached and informed the target audience by delivering clear, caring messaging, building trust with parents, and establishing a vibrant, approachable, and consistent brand image.
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