2024
Premier streetwear store in the heart of Sofia, specializing in exclusive apparel and sneakers.
Brand Identity Redesign
Brand Identity Redesign
As Creative Director and Designer for Ballistic, I played a key role in modernizing the brand’s identity to more effectively target and engage the streetwear audience. This involved designing a new logo and secondary symbols, managing physical rebranding elements, developing thematic concepts for photo / video shoots and conceptualizing events to create a community feel.
Logo Theory
The new BLSTC logo combines a minimal logotype, inspired by the Disemvoweling trend in high fashion, with a Logo Mark based on the number 11, symbolizing strength and personal legacy from the owner’s football career. This design approach balances modern aesthetics with deep personal meaning, creating a cohesive brand identity that resonates with a younger audience while telling the brand’s unique story.
Apparel Design
Additionally, I laid the foundation for the brand's own apparel manufacturing, ensuring an effective physical presence that embodies the brand's attitude toward streetwear culture.
Tailored Approach
Our approach to Ballistic's rebranding successfully met our goals by effectively modernizing the brand’s identity, highlighting the latest streetwear trends, and consistently presenting a contemporary and community-focused image.
© 2025